CLA members, Luke and Kate Larson, joined the team from the ‘Beef. Its What’s For Dinner.’ at their booth at the FOOD & WINE Classic in Aspen, CO to talk to consumers about the beef industry.
This was the first time Beef. It’s What’s For Dinner. was the protein sponsor of the event held in Aspen. The checkoff also debuted their on-site virtual reality ranching experience at the event. Using this technology, attendees virtually ‘visited’ a farm or ranch where they learned how cattle are raised to produce beef. Luke and Kate, as well as members of the Beef Checkoff were there to answer questions about modern beef production and to tell consumers where their beef comes from.